Selling Bacon

Shoen Library at Marylhurst University has just received a copy of the Christie’s catalog for the auction where Francis Bacon’s Three Studies of Lucien Freud sold for $142 million. (The Jeff Koons Balloon Dog (Orange) on the cover went for only $58.4 million. Just FYI, it is ten feet tall.)

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This ten pound (estimate) catalog is pretty amazing. Here’s how the cover opens.

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There’s charming Jeff Koons on the inside flap of the dust jacket.

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And a Roy Lichtenstein (Seductive Girl, 1996, estimate $22-28 million) on the flyleaf. But wait! Here’s the book cover with Lucio Fontana’s Concetto spatziale, La fine di Dio, 1963 (est. $15-20 million). And inside the dust jacket, De Kooning, Untitled VIII, 1977 (est. 20-30 million), and Rothko, No. 11 (Untitled), 1957 (est. $25-35 million).

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But wait!

The “cover” unfolds!

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And there’s the big star!

You need a three page foldout for a painting like this. But wait! There’s another one inside!

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And…after 10 pages of copy about the painting…one more fold out!

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Now that’s how you promote a painting!

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